Developing marketing strategy for construction markets can be a challenge. There are a number of things to consider: have you a full understanding of the construction sector relevant to your product? Do you know the contracts used and how this changes the dynamics in the supply chain? Have you an understanding of what influences the […]

An uncertain picture for construction going into 2018 Despite talks with the government for a deal Carillion PLC has collapsed and entered into compulsory liquidation. The company has £900m worth of debt and a £587m pension deficit. This collapse puts thousands of construction jobs at risk and will affect many smaller contractors who were working […]

Engaging with construction specifiers and influencing specification is a constant challenge for the construction product manufacturer. This infographic looks at the effective steps to take when putting in place a specification strategy. #Specstrategy. It concludes with a number of tools that are available to the construction marketer.    

Recent research, The Construction Media Index, provides valuable insight into the communication channels used by construction decision makers. As part of this Architects, Contractors, Housebuilders, Offsite Manufactures and Builders Merchants were asked how they source information. This guest blog, by Mike Rigby of MRA marketing, presents some of the findings and the usage of Apps […]

Recent research, The Construction Media Index, provides valuable insight into the communication channels used by construction decision makers. As part of this Architects, Contractors, Housebuilders, Offsite Manufactures and Builders Merchants were asked about the events they attend. This guest blog, by Paul Fryer, presents some of the findings and considers how to get best value […]

At the end of November the Chancellor delivered his Autumn Budget. Following this the Office for Budget Responsibility (OBR) downgraded the projected economic growth rate, blaming it on weak productivity. The OBR cut growth forecasts from 2.0% to 1.5% for 2017/18, looking ahead to 2021 instead of the projected 2.0% the economy is also expected […]

Recent research, The Construction Media Index (CMI), provides valuable insight into the communication channels used by construction decision makers. As part of this Architects, Contractors, Housebuilders, Offsite Manufactures and Builders Merchants were asked about the construction trade journals they read. This guest blog, by Anna Hern of Ridgemount PR, presents some of the findings and […]

We now live in a world that is digitally connected. 2017 marks a major milestone in web usage as half of the world’s population is now connected to the internet. Therefore developing an effective online presence is essential. But how can you get heard in this busy world? Recent research, The Construction Media Index, provides […]

In 67 per cent of local authorities in England, insufficient houses were built to meet demand in 2015/16 (DCLG 2016; DCLG 2017). Across England, of the 265,936 houses that are needed, just 189,650 new dwellings (71 per cent) were provided. While other factors, such as money supply, play their part, this is impacting on the […]

The IHS Markit/CIPS UK Construction PMI November 2017 report shows a marginal upturn in construction output for October, led by housing activity. However, confidence regarding a 12-month outlook dropped to its weakest since December 2012. The Index registered 50.8 in October up from 48.1 in September moving back above the 50.0 neutral mark; however this […]