Join by using #SpecStrategy at noon on Tuesday 21st August The chat is an opportunity to ask experienced building product marketers Julie Mould (@CompA_Julie) and Helen Johnstone (@CompA_Helen) of Competitive Advantage (@CompetitiveA), for practical guidance on how to make the most of your construction website. Providing a look at questions such as: What makes a […]

Mild decline forecast for construction, despite mild recovery in Quarter 2 Moderate fall in construction growth forecast for 2018 Construction is expected to experience a moderate fall in growth for 2018, following five years of consecutive growth. According to The Construction Products Association’s Summer Forecasts growth for the whole of 2018 is anticipated to fall […]

When developing strategy for construction markets we like to think we know our customers and what they want. We like to think that we have the information we need to market effectively to architects, engineers, contractors. That we can skip the construction market research, saving time and money, to get onto the more interesting part, […]

Competitive Advantage has partnered with leading construction forecaster Hewes & Associates to provide you with comprehensive market insight. The Construction Outlook from Hewes & Associates provides three years of forecast data for Housing, Infrastructure, Public non-Housing, Industrial, Commercial, Repair & Maintenance. This article provides an overview of the recently released Hewes & Associates Construction Outlook: […]

Mixed figures reported for construction as government announces Construction Sector Deal to transform productivity. Government have announced their Construction Sector Deal. The deal sets out an ambitious partnership between the industry and the government to transform the sector’s productivity. It covers five areas: ideas, people, infrastructure, business environment and places. The deal aims to: Invest £420m […]

Subdued construction output reported, with falls in new orders The ONS report Construction output fell by 3.4% during the three-month on three-month period to April 2018, the biggest fall seen since August 2012. This was mainly driven by falls in both repair and maintenance and new work. Despite this the April RIBA Architects’ Future Trends […]

The construction industry has complex interrelationships between buyers and decision makers which are becoming increasingly complicated, as the market faces new demands and pressures presented by the Modernise or Die report, Hackitt Review and the Carillion Collapse, with Brexit also playing its part. Monitoring changes and understanding industry forecasts can help inform your strategy, making […]

We have brought together some of our popular Slideshare content into one presentation, to act as a helpful reference for you, when developing your sales and marketing strategy for construction markets. In the pack we provide, at a glance, how to develop effective specification strategies, how best to communicate with specifiers, together with a brand […]

When planning a piece of construction market research there is much to consider, such as your objectives, target market, and research methodology. But possibly the most important factor is the nature of the research company you choose to work with. The construction industry has a complex Decision Making Unit. With the team responsible for designing, […]

Although the ONS has revised up the Q1 2018 performance from -3.3% to -2.7%, this is still the biggest fall reported since August 2012. The general theme of their latest Construction Output figures for January to March is one of decline; All New Work -2.6%, Private Housing -1.6%, Public Housing -8.8%, Public Non-housing -5.9%, Infrastructure […]