A mixed view for construction at the end of 2018 The ONS report that construction output recorded an all-time high in November 2018 as the month-on-month series grew by 0.6%, resulting in the total value of construction output exceeding £14bn for the first time since monthly records began in 2010.  All new work increased 2.1% […]

In marketing we are all aware of the importance of brand in building recognition and loyalty. But how does this translate when applied to the construction supply chain? During the past year Competitive Advantage have conducted a number of research projects for construction clients that included a measure of brand recall. And recently we have […]

Optimism improving, despite Brexit uncertainty weighing on construction markets The IHS Markit/CIPS UK Construction PMI for November 2018 points to an expansion across the construction sector, as the index registered 53.4 in November, up from 53.2 in October. This was driven by the residential building sub-sector being the best performing, as activity in this area […]

Construction reacts to the Autumn Budget and Market figures show mild recover in Q3 Construction reacts to the Autumn Budget Phillip Hammond, in his Autumn 2018 Budget, declared ‘austerity is finally coming to an end’. He also confirmed that all spending plans would go ahead regardless of the outcome of Brexit, thanks to lower borrowing […]

The construction sector’s Decision Making Unit (DMU) is far more complex than many business-to-business markets. It is not the responsibility of one person to specify the building products required, there are many decision makers. To add to this there are many that have the influence to prevent the selection of a product. This Slideshare introduces […]

Could this be the end of recent positive market activity, impacted by Brexit uncertainty? Barbour ABI data shows that all construction contract activity increased 28.9% in August compared to July 2018, with the value of contracts awarded in August now standing at £6.0bn. This data indicates a continuation of the positive conditions experienced in July, […]

Construction CPD seminars are a proactive way to introduce your construction company and products. Architects, Engineers and other design professional want informative and accurate CPD material, they do not want to be sold to. So how can the building product manufacture make the most from CPD?  

For those companies that specification sell, engaging with the architect is key. A very effective means of getting a foot in the door of a practice is the CPD seminar, a technical presentation explaining an element of the design process. As well as informing the audience, it also plays an important part in presenting both […]

CPD is an effective means of engaging with architects, but with over 500 companies offering CPD to architects, who have limited time, securing a booking is increasingly competitive. Therefore manufacturers need to have a strong offering; with this in mind, Competitive Advantage Consultancy conducted research, to help understand what architects want from CPD. The newly […]

From the building product manufacturer’s perspective, there are a whole series of benefits to be gained from offering CPD. Yet it is important to get the delivery right. Architects and Engineers do not want to be sold to. Construction specifiers are looking for informative CPD delivered by someone with technical and design knowhow. Here is […]