Subdued construction output reported, with falls in new orders The ONS report Construction output fell by 3.4% during the three-month on three-month period to April 2018, the biggest fall seen since August 2012. This was mainly driven by falls in both repair and maintenance and new work. Despite this the April RIBA Architects’ Future Trends […]

The construction industry has complex interrelationships between buyers and decision makers which are becoming increasingly complicated, as the market faces new demands and pressures presented by the Modernise or Die report, Hackitt Review and the Carillion Collapse, with Brexit also playing its part. Monitoring changes and understanding industry forecasts can help inform your strategy, making […]

We have brought together some of our popular Slideshare content into one presentation, to act as a helpful reference for you, when developing your sales and marketing strategy for construction markets. In the pack we provide, at a glance, how to develop effective specification strategies, how best to communicate with specifiers, together with a brand […]

When planning a piece of construction market research there is much to consider, such as your objectives, target market, and research methodology. But possibly the most important factor is the nature of the research company you choose to work with. The construction industry has a complex Decision Making Unit. With the team responsible for designing, […]

Although the ONS has revised up the Q1 2018 performance from -3.3% to -2.7%, this is still the biggest fall reported since August 2012. The general theme of their latest Construction Output figures for January to March is one of decline; All New Work -2.6%, Private Housing -1.6%, Public Housing -8.8%, Public Non-housing -5.9%, Infrastructure […]

From the manufacturer’s perspective, there are a whole series of benefits to be gained from offering CPD. As well as the obvious ones, such as introducing your company and product, there are also some more subtle ones, which are often not appreciated. For example, for a specification to remain firm it needs to be well […]

Understanding your customers is essential to good business. In this blog we explore how to position your company, and your team as the Trusted Advisor to the construction specifier. We also take a look at what sales and marketing tools to use, when supporting the construction decision maker with their specification. A Trusted Advisor:  Someone […]

Adverse weather seen in March contributes to drop in construction activity The IHS Markit/CIPS UK Construction PMI April 2018 reports the fastest drop in construction activity since July 2016, with the drop in business activity due to the adverse weather in March. The Index registered 47.0 in March, a drastic drop from 51.4 in February. […]

As we await the final report “Building a Safer Future” from Dame Judith Hackitt, with recommendations for fire safety in buildings, we can anticipate some significant changes in the way the industry operates. This includes how the marketing and communications teams promote the credentials of their building products. I’d like to consider three statements from […]

The construction sector represents a unique challenge for the marketer. The sector’s Decision Making Unit (DMU) is far more complex than many business-to-business markets. This is because the team responsible for designing, selecting, purchasing and installing products is usually created for a single project, employed by different organisations and then disbanded. Many of the members […]