For those companies that specification sell, engaging with the architect is key. A very effective means of getting a foot in the door of a practice is the CPD seminar, a technical presentation explaining an element of the design process. As well as informing the audience, it also plays an important part in presenting both […]

CPD is an effective means of engaging with architects, but with over 500 companies offering CPD to architects, who have limited time, securing a booking is increasingly competitive. Therefore manufacturers need to have a strong offering; with this in mind, Competitive Advantage Consultancy conducted research, to help understand what architects want from CPD. The newly […]

From the building product manufacturer’s perspective, there are a whole series of benefits to be gained from offering CPD. Yet it is important to get the delivery right. Architects and Engineers do not want to be sold to. Construction specifiers are looking for informative CPD delivered by someone with technical and design knowhow. Here is […]

Recent construction figures show mild growth despite a decline forecast for 2018 Construction output grew by 3.3% in the three months to July 2018, the ONS report, this was driven by growth in both repair and maintenance, and all new work, which increased by 5.3% and 2.3% respectively. The ONS also report output grew by […]

Join by using #SpecStrategy at noon on Tuesday 21st August The chat is an opportunity to ask experienced building product marketers Julie Mould (@CompA_Julie) and Helen Johnstone (@CompA_Helen) of Competitive Advantage (@CompetitiveA), for practical guidance on how to make the most of your construction website. Providing a look at questions such as: What makes a […]

Mild decline forecast for construction, despite mild recovery in Quarter 2 Moderate fall in construction growth forecast for 2018 Construction is expected to experience a moderate fall in growth for 2018, following five years of consecutive growth. According to The Construction Products Association’s Summer Forecasts growth for the whole of 2018 is anticipated to fall […]

When developing strategy for construction markets we like to think we know our customers and what they want. We like to think that we have the information we need to market effectively to architects, engineers, contractors. That we can skip the construction market research, saving time and money, to get onto the more interesting part, […]

Competitive Advantage has partnered with leading construction forecaster Hewes & Associates to provide you with comprehensive market insight. The Construction Outlook from Hewes & Associates provides three years of forecast data for Housing, Infrastructure, Public non-Housing, Industrial, Commercial, Repair & Maintenance. This article provides an overview of the recently released Hewes & Associates Construction Outlook: […]

Mixed figures reported for construction as government announces Construction Sector Deal to transform productivity. Government have announced their Construction Sector Deal. The deal sets out an ambitious partnership between the industry and the government to transform the sector’s productivity. It covers five areas: ideas, people, infrastructure, business environment and places. The deal aims to: Invest £420m […]

Subdued construction output reported, with falls in new orders The ONS report Construction output fell by 3.4% during the three-month on three-month period to April 2018, the biggest fall seen since August 2012. This was mainly driven by falls in both repair and maintenance and new work. Despite this the April RIBA Architects’ Future Trends […]