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Join by using #SpecStrategy at noon on Tuesday 21st August The chat is an opportunity to ask experienced building product marketers Julie Mould (@CompA_Julie) and Helen Johnstone (@CompA_Helen) of Competitive Advantage (@CompetitiveA), for practical guidance on how to make the most of your construction website. Providing a look at questions such as: What makes a […]

When developing strategy for construction markets we like to think we know our customers and what they want. We like to think that we have the information we need to market effectively to architects, engineers, contractors. That we can skip the construction market research, saving time and money, to get onto the more interesting part, […]

Competitive Advantage has partnered with leading construction forecaster Hewes & Associates to provide you with comprehensive market insight. The Construction Outlook from Hewes & Associates provides three years of forecast data for Housing, Infrastructure, Public non-Housing, Industrial, Commercial, Repair & Maintenance. This article provides an overview of the recently released Hewes & Associates Construction Outlook: […]

We have brought together some of our popular Slideshare content into one presentation, to act as a helpful reference for you, when developing your sales and marketing strategy for construction markets. In the pack we provide, at a glance, how to develop effective specification strategies, how best to communicate with specifiers, together with a brand […]

From the manufacturer’s perspective, there are a whole series of benefits to be gained from offering CPD. As well as the obvious ones, such as introducing your company and product, there are also some more subtle ones, which are often not appreciated. For example, for a specification to remain firm it needs to be well […]

Understanding your customers is essential to good business. In this blog we explore how to position your company, and your team as the Trusted Advisor to the construction specifier. We also take a look at what sales and marketing tools to use, when supporting the construction decision maker with their specification. A Trusted Advisor:  Someone […]

The construction sector represents a unique challenge for the marketer. The sector’s Decision Making Unit (DMU) is far more complex than many business-to-business markets. This is because the team responsible for designing, selecting, purchasing and installing products is usually created for a single project, employed by different organisations and then disbanded. Many of the members […]

The unfortunate events of the Grenfell Tower fire of 14th June 2017 and the interim review by Dame Judith Hackitt that followed, highlight what many in the industry already know – that there is often widespread deviation between what is designed and what is built. For manufacturers this is most apparent as specification switching, often […]

Developing marketing strategy for construction markets can be a challenge. There are a number of things to consider: have you a full understanding of the construction sector relevant to your product? Do you know the contracts used and how this changes the dynamics in the supply chain? Have you an understanding of what influences the […]