When planning a piece of construction market research there is much to consider, such as your objectives, target market, and research methodology. But possibly the most important factor is the nature of the research company you choose to work with. The construction industry has a complex Decision Making Unit. With the team responsible for designing, […]

As we await the final report “Building a Safer Future” from Dame Judith Hackitt, with recommendations for fire safety in buildings, we can anticipate some significant changes in the way the industry operates. This includes how the marketing and communications teams promote the credentials of their building products. I’d like to consider three statements from […]

Forecasting construction markets is not an exact science. The construction projects in the pipeline, the key industry drivers and the wider economic environment are known but there is a degree of uncertainty. This has certainly been demonstrated recently with Brexit. In this blog we take a look at construction forecasts, at how they work and […]

Marketing is no longer just direct mail and advertising campaigns, when we think marketing we think digital, personalised emails, targeted social media campaigns, SEO, blogs and instant downloadable content. This is the same for B2B as it is for B2C and the construction sector is no exception. Our Construction Media Index shows an increase in […]

Well written construction specification documents Getting your product specification wording right is very important and key to reducing the incidence of product switching. Competitive Advantage can help you develop strong product specifications. This article from NBS explains where the specification fits within the construction contract. NBS have published their latest report into specification activity. An […]

Traditionally the construction industry has been slow to change, yet recently a series of initiatives are influencing the way construction design decisions are made. Initiatives that are pushing for changes in construction methods and innovation in the construction supply chain. These changes will influence the construction decision making unit; Client, Architect, Engineer, Main Contractor, Specialist Contractor, […]

The mystery shopper as a means of conducting market research is often overlooked, but it is a cost-effective means of obtaining market feedback. When evaluating your construction product supply channel it is a great way of checking to see if what their senior management tell you is actually happening on the ground. Competitive Advantage have […]

As we move towards the start of the next business year, building product manufacturer’s thoughts turn to planning and budgets. Here are some suggestions to help you with planning your construction sales and marketing strategy. Looking at how to review construction markets, building publications and use reports and research on the built environment to inform your decision making. […]

When the government announced its decision to make BIM mandatory it marked a change in the attitude of building clients; from a focus on the capital cost of construction to the lifetime value of the building. BIM can help to reduce operating costs, but another aspect receiving increasing recognition from clients and designers is the […]

In many construction companies marketing is seen as just sales promotion, but an important element is strategic planning – a process which should be ongoing, not just reserved for the annual budget. A well-used tool for this is Ansoff’s matrix, he first developed it 60 years ago, but it is still as relevant today as […]