Jeremy Sumeray
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Jeremy Sumeray is a creative and commercially aware marketing and strategy consultant with extensive experience in strategy development and operations gained within both consumer and business to business markets. In recent years he has specialised in the Sustainability within the built environment.
10 years in sales, marketing and strategy roles in the food and drink industry with Diageo and Allied Domecq were followed by 12 years in the construction products industry with Lafarge starting as a Product Manager for Redland Roofing Systems, just prior to their takeover by Lafarge. In this role he managed a portfolio of added-value products with a remit to build sales and maintain margins by identifying the most advantageous routes to market; either direct through roofing contractors or via the distribution network of Builders Merchants and Roofing Merchants.
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As Head of Marketing for Redland Roofing Systems, soon to be renamed Lafarge Roofing, Jeremy led a programme of changes setting up a Customer Technical Support function and restructuring the marketing team to better meet customers emerging needs for new products with greater functionality and improved aesthetics. New customer services and new products were introduced as well as greater use of outsourced services to compliment the in-house team. This Board role was a launch pad for Jeremy’s next move into international marketing for the world-wide Lafarge Roofing Division based in Frankfurt.
As Divisional Marketing Manager for the Lafarge Roofing Division Jeremy led the development and implementation of the brand strategy with the aim of creating a master brand for the division based around roofing solutions. A new brand was created and a brand management model and change process was developed to allow each of the 35 companies around the world to manage their brand portfolios, minimise intellectual property costs and converge around the Lafarge global master brand.
Following this international assignment Jeremy returned to the UK and led a programme of changes designed to leverage the Lafarge brand in the UK through consensus building by developing and motivating people. As Lafarge Group Marketing Manager for Lafarge in the UK he was responsible for identifying and implementing a programme of sales and marketing initiatives to take advantage of the scale and scope of the Lafarge portfolio of companies in the UK.
He then spent a period on secondment, via the Sustainable Development Commission, to the Department for Business Enterprise & Regulatory Reform, Construction Sector Unit as Project Manager for the UK Sustainable Construction Strategy, which was published as the “Strategy for Sustainable Construction” in June 2008.
Upon completion of this role Jeremy spent a period at the UK Green Building Council as Director of Strategy, with specific responsibility to develop a roadmap to a sustainable built environment. He left this position at the end of 2008 to work as an independent consultant.