The Client:
| Baxi creates high efficiency heating and hot water system solutions. It is committed to innovation, technology and excellence. |
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The Project:
Baxi wished to have a greater understanding of the use of hot water systems in the UK new build housing market.
It engaged Competitive Advantage to complete this project on its behalf.
The Objective:
To determine:
- Proportion of different hot water systems used in private new build housing sector
- The suppliers of these systems
- The projection for product sales
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The Methodology:
The in-house team at Competitive Advantage conducted research amongst private developers, over 200 offices of the top 20 house builders participated. The interviews were conducted by telephone and where possible were held with Construction Directors/Managers.
Additional interviews were conducted amongst Regional Housebuilders drawn from Competitive Advantage’s database.
The research data was then analysed by the team at Competitive Advantage who, using their commercial experience, interpreted the information and presented this in a report format.
The Benefits:
On completion of this research Baxi had a clear understanding of the UK market for hot water systems, including:
- Specification influences
- Sales projections
- Competitor analysis
This information was used to inform its sales strategy.
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Founded in 1999 by Chris Ashworth, Competitive Advantage specialises in providing marketing and sales services for the construction sector. Our clients range from some of the largest organisations in the industry to small start-ups. They comprise trade associations, manufacturers, contractors, distributors and professionals.
Our specialist team have all been recruited from sales or marketing roles within the construction sector. Our commercial experience means that we are informed about current issues, familiar with the industry's language and practices and understand the challenges you and your customers face. We aim to provide high quality information at an affordable cost.
The services we provide are listed below:
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