Case Studies
Competitive Advantage specialises in providing marketing and sales services for the construction sector. Our clients range from some of the largest organisations in the industry to small start-ups, read what they say about us. They comprise trade associations, manufacturers, contractors, distributors and professionals. Below are a sample of some projects we have completed.
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Identifying How to Deliver a Sustainable Future
2021 Vision is a research project jointly conceived and funded by ECA and NICEIC to provide a long-term view of the next 10 years for the electrical contracting industry.
The research provides long term guidance, enabling contractors to see past the immediate and prepare for the next stage of opportunities coming with the drive for a sustainable future. Find out more.
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Review of Product Usage
Baxi wished to have a greater understanding of the use of hot water systems in the UK new build housing market. It engaged Competitive Advantage to complete this project on its behalf.
The in-house team at Competitive Advantage conducted research amongst private developers, over 200 offices of the top 20 house builders participated. The interviews were conducted by telephone and where possible were held with Construction Directors/Managers. Find out more.
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Regular Measurement of Customer Satisfaction
Ensuring a good level of customer satisfaction is key to the success of every business and it should be measured on a regular basis.
H+H have a strong commitment to their customer base and as such seek to conduct regular surveys to gauge and benchmark customer satisfaction. H+H engaged Competitive Advantage’s services to complete these surveys, as well as collate and interpret the information. A feature of the Competitive Advantage report is the use of multi-attribute attitude mapping. Find out more.
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Market Size Analysis
Competitive Advantage conducted Initial research with members of the Heatrae Sadia management team. This informed the specifier and installer questionnaires and the market sectors to focus on. The experienced team at Competitive Advantage then completed 150 telephone interviews with Architects, Sustainability Consultants, Building Service Engineers, Public Health Engineers, System Installers.
By overlaying this report on the published CPA Construction Industry Forecasts a projection of future product demand was provided. Find out more.
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Understanding the Specification Process
The experienced team at Competitive Advantage conducted research amongst Building Services Engineers, Heating Engineers, M&E and Plumbing Contractors, the research aimed to understand their attitude and role in the specification and selection of plastic pipes. Find out more.
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Purchasing Inflencers
Rockfon wished to analyse the purchasing habits of ceiling installers, working with Competitive Advantage it was agreed that analysis of the market place should be completed to inform the business development plan.
The team at Competitive Advantage completed a programme of telephone interviews. To qualify feedback a mystery shopper exercise was also conducted. Find out more.
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Alternatively browse our historical case studies.
Founded in 1999 by Chris Ashworth, Competitive Advantage specialises in providing marketing and sales services for the construction sector. Our clients range from some of the largest organisations in the industry to small start-ups. They comprise trade associations, manufacturers, contractors, distributors and professionals. Read what they say about us.
Our specialist team have all been recruited from sales or marketing roles within the construction sector. Our commercial experience means that we are informed about current issues, familiar with the industry's language and practices and understand the challenges you and your customers face. We aim to provide high quality information at an affordable cost.
The services we provide are listed below: