Competitive Advantage
Specialising in marketing and sales in the construction industry, we help companies grow profitability through customer focus.
Founded in 1999 by Chris Ashworth, Competitive Advantage specialises in the construction market. Our clients range from some of the largest organisations in the industry to small start-ups. They comprise manufacturers, contractors, distributors and professionals.
Members of the Competitive Advantage team have a construction industry background. Our ongoing research activities give us an extensive and up-to-date understanding of industry issues. This can help us to quickly assimilate a client’s issues and propose an effective solution.
We consider our specialist competencies to be Specification Sales, Sustainability, Key Account Management and International Business Development.
Competitive Advantage training courses are run as open programmes during the year and are also available as in-house programmes. They cover a range of sales and marketing subjects. Bespoke programmes can also be developed, either using a pick-and-mix approach with existing courses or written to meet your specific needs.
Bespoke market research can be conducted on your behalf, using focus groups, in-depth interviews, telephone interviews and online surveys. We regularly conduct research amongst Housebuilders, Architects, Engineers, Contractors, Distributors and Builders Merchants.
Our role in developing and implementing strateg,y can be as much or as little as you wish. Past projects have ranged from just a few days, to major involvement over a period of months. We are also able to provide a small level of regular support, on an ongoing basis.
Recognising the budgetary constraints faced by most organisations, the consultancy maintains a low cost base and a flexible approach to projects, keeping fees to a minimum.
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Competitive Advantage is a service provider to the Association of Interior Specialists
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