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Training for the Construction Industry |
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"I have talked to a number of my team and all said that they found the 2 days enormously helpful and that they learned a lot. The notes are incredibly comprehensive and have already been referred to during inter-departmental meetings." - Maria Simmonds, Managing Director, Lorient Polyproducts Ltd referring to Effective Specification Selling
Course Leader - Chris Ashworth
With nearly 30 years experience of marketing and sales in the construction industry, Chris has worked with many leading companies and is also well placed to share his experiences running training programmes on marketing and sales issues in a construction industry context. This includes specification sales, marketing in construction, key account management and distributor development.
He also runs training programmes for the Builders Merchants Federation, is an Associate Lecturer at Oxford Brookes University and a committee member for the Chartered Institute of Marketing Construction Industry Group (CIMCIG).
Sales and Marketing Mentoring
This is an effective method of developing employee skills and undertaking business projects. A mentor can meet with your employee on a regular basis, provide guidance, instruction and impartial advice. The time spent mentoring can be steadily reduced as the employees gains confidence and experience, progressing to mostly email and telephone exchanges. See Case Study 2 for an example.
Marketing and Sales Training from Competitive Advantage
Competitive Advantage's marketing training and sales training takes established theory and supports it with experience gained from active involvement in projects within the construction industry. Its trainers have practical experience of their subjects which are presented in a commercially focused manner with the objective of improving participants' customer focus. Developed from a series of standard modules, training can be tailored specifically to your needs. Most courses include workshop sessions where participants address issues specific to their business. Programmes are generally run in-house and take between one and two days, subject to content. Other programmes can be developed to address specific training or business needs.
Open courses provide the opportunity to train individual staff members at minimal expense. For information on forthcoming courses CLICK HERE
Course content is construction industry specific and CPD certified
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