|
Construction Market Research |
|
|
Research is an important part of the business process, helping us to understand our competitive position, identify
opportunities, reduce risks and make better decisions. It can be used to find potential customers, learn more about current customers, identify market opportunities and develop the right products.
Benefits of Construction Research
- Understand your competitive position
- Increase awareness of your company or brand
- Reduce risks and make business decisions based on fact
- Identify market opportunities
- Find new customers
- Learn more about current customers
- Develop the right products and services
Research Team Our specialist research team have all worked in sales and marketing roles, within the construction sector. They are familiar with the industry's language and practices and understand the issues you and your customers face.
Although operating principally in the United Kingdom we work with associate research companies (who are also construction industry specialists) in a number of European countries. This gives us the capability to conduct international projects.
Using a variety of research methods, including telephone interviews, face-to-face interviews and focus groups, to conduct research, we are also, unlike many research companies, able to interpret our findings effectively and make sound business redcommendations.
Published Reports
We publish a number of standard reports on a regular basis, all are available to buy online.
Housebuilder Watch
A quarterly report into housebuilder activity, reporting on Starts, Sales and mix of dwelling types.
Specifier Communication Channels
A better understanding of how to communicate effecdtively with architects.
Sustainability Watch
A quarterly report into attitudes to sustainability amongst Architects and Sustainability Consultants.
The Influence of the Sustainability Consultant
An annual report into the role of this new influencer. Indicating how they work with architects and sources of information used. Includes contact database.
Commissioned Research
We use a variety of research methods including web surveys, telephone interviews, face-to-face interviews and focus groups to conduct research. Unlike many research companies, our commercial experience means that as well as reporting research findings we can interpret these effectively and propose actions.
The following are examples of the type of research we conduct:
Customer Satisfaction Study
Identifies businesses strengths and opportunities for improvement by benchmarking performance against competitors and the construction industry in general. Research should be conducted on a regular basis, allowing you to track changes and improvements.
Customer Satisfaction
Case study 10: Customer & supplier perception study
Case study 11: Regular measurement of customer satisfaction
Customer Perception Study
Following a change to your business, or before embarking on a promotional programme, use a perception study to measure what your customers think of you and your competitors. Regularly repeating the study can also provide a measure of the effectiveness of advertising or PR programmes. Perception Study
Case study 10: Customer & supplier perception study.
Staff Attitude Survey
People are a businesses' most important asset. It is important to understand their attitudes to their employer and their perceptions of what customers think about the business. Based on the findings, a company can take steps to improve its business culture.
Market Feedback Studies
Understand what the market thinks of and how it uses, your products and promotional material. Past projects have included new product launches, literature design, sample services and delivery of technical advice.
Case study 13: International research project
Market Evaluation
Research to evaluate market size and identify market opportunities. This can include customer profiling, to identify potential customers who have a need for your product or service.
Case study 7: Literature research
Case study 9: Understanding Housebuilder needs
Case study 13: International research project
|