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Half of my Advertising Budget is wasted; I just don't know which half Possibly the best known quote in marketing, attributed to John Wanamaker (1838-1928), it is as relevant today as it was 100 years ago. As construction activity slows, marketing budgets come under pressure and inevitably cuts have to be made. But in which areas? This report will help you decide. In the past various publishers have issued reports to show how and where specifiers get their information. Not surprisingly, each piece of research tends to favour the sponsoring publisher. For this reason Competitive Advantage has undertake its own research into this area, providing an impartial review of sources of information used by specifiers.
► Use marketing spend effectively
► Impartial research without influence from publishers
Report Contents
- Sources of Information
- Trade Journals
- Product Cards
- Internet and Digital Data
- Product Directories and NBS
- Literature
- Exhibitions and Conferences
- CPD Seminars
The research was conducted during October 2008 with a sample of 250 UK architects working on a cross section of construction projects - private & public residential, commercial, education, healthcare, industrial, public sector. In addition to the written report, in PDF format, a management summary is provided in presentation format so that the findings can be easily presented to your colleagues. Download Order Form View Report Contents Cost: £250 + VAT
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