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Building Products Marketing |
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Competitive Advantage specialises in providing support to building products manufacturers.
The principal members of the team (see The Team) all started their careers working for blue chip manufacturers and understand the issues your business faces. Since its establishment in 1999 the consultancy has supported both large a small manufacturers through consultancy, research and training.
The various research projects conducted over the years have given us an understand of the complex channels to market in the construction industry and the role and influence of Architect, Engineer, Main Contractors, Sub-contractor, Distributor and Wholesaler.
We pride ourselves on our practical approach and are happy to be involved in large and small projects either on an ongoing basis or one-off basis. We would be pleased to discuss a project without obligation. Key areas of activity are:
Strategy development & implementation
Support in the development of business strategies and additional resource to help with implementation.
- Implementing the marketing mix
- One-off projects
- Ongoing marketing management and support
- Interim sales and marketing management
- Developing new channels to market
Customer research Commercially focused quantitative and qualitative research into all aspects of customer attitudes, perceptions, activities and issues.
- Customer perception measurement
- customer satisfaction studies
- Customer profiling
- Market and product evaluation studies
- Focus groups
- Omnibus surveys
- Pan-European capability
Training & development Sales and marketing training, either as standard packages or designed to meet your specific needs. - Effective specification selling
- External sales skills
- Key account management
- Distributor development
- Marketing in the construction industry
- Programme of open courses
- Mentoring and one-to-one training
For examples of projects completed see case studies.
Competitive Advantage Consultancy Limited Email: info@cadvantage.co.uk
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