Competitive Advantage

Marketing Metrics


Benchmark your marketing or sales activity and expenditure against others in the industry

    Target markets

    Spend as a proportion of turnover
    Size of department
    Structure of remuneration
    Key marketing methods used

    Methods of measuring effectiveness
    Size of sales team
    Remuneration and targets

To help companies benchmark their marketing or sales activities and evaluate ROI Competitive Advantage is setting up a club to allow managers to share information on their marketing activities. We will collect details anonymously, consolidate and report the findings on a quarterly basis. There will be no charge for participation in this club.

At this stage we are interested in linking with interested participants, and collecting your views on the subjects to be covered. We hope to issue the first report in December.

If you are interested in participating please complete the form below. We will then contact you to discuss further.

Name:

Position:

Company:

Email:

Telephone:

Address:


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