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Competitive Advantage
value through performance

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POPULAR PRODUCTS
 
Open Training Courses
Construction Industry Overview
Effective Specification selling
Key Account Management
Marketing in Construction
 

Specifier Communication Channels
Report on the effectiveness of different communication channels for communicating with architects

Housebuilder Watch
Quarterly survey of 200 National and regional housebuilders. Starts, Sales, Trends in Dwelling types.
 
Sustainability Consultants
Report on the influence of the sustainability consultant in selecting and specifying products

Marketing Metrics
Join our free marketing metrics club and benchmark your marketing activity against the industry


Competitive Advantage provides the construction industry with professional sales and marketing skills to help improve business efficiency and profitability in an increasingly competitive environment


Strategy Development & Implementation
Support in the development of business strategies and additional resources to help with implementation.

  • Implementing the marketing mix
  • One-off projects
  • Ongoing marketing management and support
  • Interim sales and marketing management
  • Developing new channels to market

Customer Research
Commercially focused quantitative and qualitative research into all aspects of customer attitudes, perceptions, activities and issues.

  • Customer perception measurement
  • Customer satisfaction studies
  • Customer profiling
  • Market and product evaluation studies
  • Focus groups
  • Omnibus surveys
  • Pan-European capability

Training & Development
Sales and marketing training, either as standard packages or designed to meet your specific needs. Including: 

  • Effective specification selling
  • External sales skills
  • Key account management
  • Distributor development
  • Marketing in the construction industry
  • Programme of open courses
  • Mentoring and one-to-one training

For details of projects completed see Case Studies


Competitive Advantage Consultancy Limited  Email: info@cadvantage.co.uk






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